I am a gal who loves her wine. After a day at home with my two babes… cleaning, cooking, organizing, teaching, writing, folding the never ending laundry pile, loving on my littles, settling tantrums, grocery shopping and even the occasional Starbucks run (the closest Starbucks is about a 20 minute drive one way) I love to sit down with a glass of wine. I stroll through the wine aisle generally picking a usual favorite, not many surprises. I know what I like and I often stick to it.
I discovered bright cellars through a recommendation from a girlfriend. It’s a completely brilliant plan. I have received several boxes (click here and your first box is 50% off!) and each wine is as impressive as the last. Not ONE single disappointment. What Bright Cellars is doing different is that they are helping members discover what wines they love. Bright Cellars members are matched to wine based on a machine-learning algorithm developed by its MIT-grad co-founders. Similar to Pandora’s music genome project, wines are characterized based on 18 dimensions, and after each wine is reviewed by members, Bright Cellars learns more about their true preferences. Bright Cellars is the first wine company to dynamically rate individual wines on a 100 point scale based on members actual preferences.
To start, you take their online wine quiz and also receive 50% off ($30 credit) your first order all while customizing your experience. They ask you several simple questions about how you like to enjoy your wine, what is your favorite chocolate and what kinds of things do you like to drink. From your answers they build your profile and suggest wines they think you will love. Then, bright cellars will match you with 4 bottles of wine. You get to try 4 new bottles of wine each month. Which I guarantee will impress.
Take their quiz now to see what wines you get matched with!
When my bright cellars box arrived I was excited to tear into it and check out my new wines. Each bottle was curated from all around the world and came wrapped in pretty tissue paper, secured with a wine quote sticker and tucked in a crate.
After trying your wines you can rate them to get better matches. The algorithm learns from your ratings so it’s very important that you do rate your wines. Save your favorites and they’ll let you know when they go on sale! If you absolutely don’t like a bottle, let them know and they will supply you with a replacement bottle in your next month’s box. That has yet to happen to me because they know exactly what they are doing!
Not only are they highly skilled at determining what wines you like. They also provide amazing customer service (such as hand written notes sent snail mail!) and offers a cheese-pairing option as an add-on. We’ve liked each shipment better than the last, and this corresponds to seeing our Bright Points (accuracy of matching) increase, too.
Have you ever joined a wine club or bought wine online? This was my first time with a monthly wine service like Bright Cellars (you can try it yourself here and receive 50% OFF your first order!) and I’d totally do it again. As much as I do love discovering new wine in stores, it’s equally as fun to have it appear on my doorstep and it definitely pushes you to try new varieties!